The San Francisco Board of Supervisors approved “an ordinance that would limit toy giveaways in fast food children’s meals that have excessive calories, sodium and fat. It also requires servings of fruits or vegetables with each meal.” You can read about it here San Fran OKs Law On Healthier Kids’ Meals.
We all recognize the power of advertising aimed towards children and studies have also shown that children are not cognitively developed enough to recognize this impact. This is one of many different approaches being implemented or considered such as calorie postings, changing school lunches, banning soda from schools, etc.
This issue reminds me of a presentation I attended by Dr. David Katz, a renowned expert on obesity. In his presentation he has a few slides which show examples of the various efforts to reduce obesity in this country; each effort is represented by a sandbag. The problem as he points out is that one or two or even a couple of sandbags cannot stem the flood of obesity. We need to build an entire wall. Per Dr. Katz and others this means we need to change the entire environment that the child lives in, school, home, restaurants, education, grocery stores, marketing, etc. A logical and sound approach requiring incredible integration and coordination.
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