San Francisco and Limiting Toys in Children’s Fast Food Meals

The San Francisco Board of Supervisors approved “an ordinance that would limit toy giveaways in fast food children’s meals that have excessive calories, sodium and fat. It also requires servings of fruits or vegetables with each meal.” You can read about it here San Fran OKs Law On Healthier Kids’ Meals.

We all recognize the power of advertising aimed towards children and studies have also shown that children are not cognitively developed enough to recognize this impact. This is one of many different approaches being implemented or considered such as calorie postings, changing school lunches, banning soda from schools, etc.

This issue reminds me of a presentation I attended by Dr. David Katz, a renowned expert on obesity.  In his presentation he has a few slides which show examples of the various efforts to reduce obesity in this country;  each effort is represented by a sandbag.  The problem as he points out is that one or two or even a couple of sandbags cannot stem the flood of obesity.  We need to build an entire wall. Per Dr. Katz and others this means we need to change the entire environment that the child lives in, school, home, restaurants, education, grocery stores, marketing, etc. A logical and sound approach requiring incredible integration and coordination.

What are your thoughts on San Francisco’s approach, take the survey below.

About Fred Goldstein

President and Founder of Accountable Health, LLC. My background includes over 25 years of health care experience in hospital administration, health plan management, disease management and population health.
This entry was posted in Diabetes, Obesity, Preventive Medicine, Wellness and tagged , , , , , , , . Bookmark the permalink.

2 Responses to San Francisco and Limiting Toys in Children’s Fast Food Meals

  1. Tom says:

    This “law” will last only until it is struck down, if and when McDonald’s files a lawsuit. The Supervisors have no legal authority to issue such an ordinance.

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